Rendering of the Phase One building at 1400 Madison Avenue, a white-brick corner structure with black awnings, ground-floor retail and street trees at dusk

1400 + 1412 Madison Avenue · Memphis, Tennessee

A new chapter
for Madison Avenue.

Historic character. New possibility. A connected mixed-use destination bringing homes, neighborhood commerce and renewed energy to the heart of Memphis.

Adaptive reuse and new construction. Two phases. One long-term commitment to the corridor.

Memphis Medical District · Madison Avenue Corridor

Discover the vision Project rendering · Phase One · 1400 Madison Avenue
02Development phasesOne connected vision
41Planned residencesLofts + workforce homes
09Commercial spacesRetail + office
04Short-term-stay unitsPhase One

The vision

01 / 07

Rooted in history.
Built for what’s next.

Great neighborhoods evolve without losing their identity. At 1400 and 1412 Madison Avenue, a two-phase development seeks to connect the character of Memphis with the needs of its future.

Presented by Madison-Watkins Development Group, the vision combines historic adaptive reuse with purposeful new construction—creating a place to live, work, gather and participate in the life of the Medical District.

Two phases. A shared purpose.
01

Preserve and reactivate.

Give the existing structure a new life while honoring the Madison Avenue frontage.

02

Build a fuller neighborhood.

Introduce new housing choices and space for businesses to take root.

03

Invest beyond the building.

Strengthen the corridor with a connected, enduring community asset.

Phase One · 1400 Madison Ave · Memphis, TN 38104

02 / 07

Original character.
Renewed purpose.

An adaptive reuse of the historic existing structure, paired with a modern addition. A thoughtfully layered program brings residential life, short-term stays and neighborhood-serving retail together around shared spaces.

Rendering of the Phase One building at 1400 Madison Avenue, a white-brick corner structure with black awnings, ground-floor retail and street trees at dusk
Project rendering · Phase One · 1400 Madison Avenue
19

Luxury loft residences

Contemporary living within a character-rich setting.

04

Short-term-stay units

A flexible complement to the residential program.

04

Retail units

Space for commerce at the neighborhood level.

Existing

A historic foundation.

The original structure and the identity of its street frontage.

Renewed

A living destination.

Preserved character, modern addition and a new mixed-use purpose.

Green space & courtyard
Rooftop sitting area
Lobby & front desk
Fitness component
Accessible units
Shared amenity areas

Phase Two · 1412 Madison Avenue

03 / 07
Rendering of the Phase Two building at 1412 Madison Avenue, a four-story white-brick mixed-use structure with balconies and ground-floor storefronts alongside the Phase One building
Project rendering · Phase Two · 1412 Madison Avenue

More homes.
More opportunity.

The next stage builds on the energy of Phase One. A four-story mixed-use development introduces workforce apartments and office space—expanding attainable housing and opportunities for business activity along Madison Avenue.

22Workforce apartments
05Office units
04Stories

Complementary by design. A mixed-income, place-based vision that connects both phases to one corridor.

Community impact

04 / 07

Not just a development.
A commitment to place.

The value of reinvestment extends beyond the property line. The proposed program is designed to contribute to a more active, connected and resilient Madison Avenue corridor.

41

More ways to call Memphis home

19 loft residences and 22 workforce apartments introduce complementary housing choices.

22

Workforce housing

Phase Two centers attainable homes for people contributing to the life of the city.

09

Spaces for local enterprise

Four retail units and five office units create room for neighborhood-serving business.

Preserve what makes a place

Adaptive reuse brings new purpose to the historic structure and retains the character of its frontage.

A catalyst for economic activity

Construction and ongoing residential and commercial use can support local economic activity.

A more active streetscape

Occupied mixed-use frontage is intended to encourage daily activity and a greater sense of presence.

Connected neighborhood life

Homes, commerce and shared outdoor spaces bring more everyday destinations to the corridor.

Investment for the long term

A place-based private investment intended to strengthen the corridor and support its future tax base.

Program figures reflect the current development vision. Economic and community outcomes are intended benefits, not quantified forecasts.

Location & context

05 / 07

On Madison.
In the life of Memphis.

A corridor shaped by neighborhood life, medical institutions and the everyday movement of the city. The development is positioned within the Memphis Medical District / Madison Avenue corridor, with a focus on connectivity and neighborhood-serving uses.

  • Medical, education & institutional employment
  • A more walkable mix of daily destinations
  • Connections across the Madison Avenue corridor
View location on Google Maps
Phase One · 1400 Madison Ave, Memphis, TN 38104
Phase Two · 1412 Madison Ave, Memphis, TN 38104
Map data © OpenStreetMap contributors

A shared future

Built through
partnership.

Meaningful revitalization requires thoughtful dialogue. This project is intended to align with neighborhood priorities and the work of civic, planning, preservation, financing and economic-development stakeholders.

Start a conversation

A place for future partnerships.

Support letters and confirmed partner identities will be shared here when available.

No endorsements announced

Media & project facts

06 / 07

The vision, at a glance.

Development
Two-phase, mixed-use
Approach
Adaptive reuse + new construction
Phase One
19 lofts · 4 short-term stays · 4 retail units
Phase Two
22 workforce apartments · 5 offices · 4 stories
Shared spaces
Green space / courtyard · Rooftop sitting area
Location
1400 + 1412 Madison Ave, Memphis, Tennessee 38104
Developer
Madison-Watkins Development Group, LLC

For media & stakeholders

Media &
Stakeholder Brief

A dedicated project overview for press, public-sector leaders and prospective partners.

Press inquiries

Connect with us

07 / 07

Let’s build
the conversation.

For project information, partnership opportunities, media inquiries or a conversation about the corridor, connect with the development team.

Terry J. Norris

Managing Developer
Madison-Watkins Development Group, LLC

901-455-1712

1400 + 1412 Madison Ave · Memphis, TN 38104

Your inquiry goes directly to the development team. Prefer to talk? Call 901-455-1712.